Design with purpose
Professional design is not a luxury, it’s a matter of being seen. Adobe itself said it: Companies with strong design outperform those with weaker ones by 219% over 10 years. This is even truer in the so-called EU bubble, where the number of players competing for attention in incredibly high.
In this context, Fastlane proposes strong, purposeful visual identities that truly make a statement about your organisation, its message and its positioning.
Design with purpose amounts to:
Stronger first impression
We've been taught not to judge a book by its cover, but in reality, most people do. Good design will have a strong influence on user perception.
Higher brand consistency
We've seen too many times organisations without clear brand guidelines, although these are key to getting people acquainted with your brand.
Stronger brand positioning
By making self-aware aesthetics choices, you guarantee a clearer perception of your objectives amongst target audiences.
Higher attention span from readers
Good design is not just beautiful, it's functional. It improves user experience and facilitates the reading process.