Together towards a bioeconomy
BioSYNERGISE is the new name of an annual industry networking event organised by the Bio-based Industries Consortium (BIC). It's a business-to-business event exclusively for BIC industry members, seeking to connect various sectors of the bio-based industry. Together, they foster new synergies and stimulate new collaborations vital to the success of the bioeconomy.
With this brand new name, the event needed a logo that reflected its purpose. We had to adopt the same colour palette as BIC does, but slightly modernised. It also wanted to make it instantly clear that BioSYNERGISE was a BIC event.
We eventualy came up with several proposals, and BIC finally picked one representing people sitting on different sides of a table. The lines around the main visual are the edges of the table, but also the arms of the different people reaching for each other. At the centre of the table are a leaf and drop inspired by the BIC logo.