Fastlane’s blog looks into communication trends, tools, and topics that matter to our clients.
How European associations can dominate AI overviews in Google Search (and why it matters)
Why AI overviews matter for EU associations If you’ve searched on Google recently and seen a boxed summary answer at the very top, you’ve likely encountered ...
Use brand archetypes to connect with your audiences
The most successful brands all have something we can identify with. We have an unspoken connection with them and it's almost like we know them. But what is it ...
Horizon Europe: How your project can tap into Twitter’s enormous potential
Why is Twitter relevant to EU research projects? What are the best Twitter strategies for communication & dissemination activities for an Horizon Europe pr ...
