We often hear that print media is dead, but is it really? At Fastlane we strongly believe that print magazines and brochures still have a place in communications as long as they follow two key principles: focusing on a niche topic that’s not too time-sensitive, and targeting audiences who will appreciate the sense of exclusivity only a print product can provide.
With that being said, we see more and more clients in need of versatile publications that can be used both online and offline. The challenge here is to find a balance between the constraints inherit to print use and the advantages brought by online media. This is why Fastlane has deevloped a methodology to tick both boxes with a hybrid product requiring only minor adjustments between print and digital versions.
You’re contemplating the creation of a brochure or leaflet but don’t want to resort to simple PDFs for its digital version? We have a solution for you.
Creating pure print products like annual reports, brochures, magazines or leaflets is never an issue, but making these interactive, lively and mobile-friendly in their digital version can be a daunting challenge.
To help in this endeavour, Fastlane has devised a cost-efficient methodology to create two completely different products – print and digital – from the same source file. Your publication will be delivered both in PDF format and in HTML5, allowing for more refined user experiences even on mobile devices.
Our team can design the following types of products:
Fastlane’s approach to graphic design depends very much on the product and its end use. The below methodology illustrates our approach to hybrid products in which both PDF/print and interactive HTML5 publications are produced.
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