Brussels Aquariums is the go-to shop for fish-keepers in Brussels and beyond. In 2020, the pandemic forced the company to rethink its business and become more active online. They hired Fastlane to create a brand new e-shop that would provide customers with a smooth purchasing experience and easy navigation through their large range of products. The result is a very modern website built with WordPress and WooCommerce. Its key feature: the BrusselsAquariums team doesn't need to go through the tedious process of editing products one by one. All products and automatically created and edited based on changes in a remote Google Sheet.