SmarteeStory is an EU-funded research project funded by the European Commission. Its purpose: leading the charge on the renovation of key historical buildings in three EU countries, using new energy efficiency technologies without denaturing these cultural landmarks.

Fastlane was tasked with building the logo and visual identity of the project, as well as its website. Our graphic designers opted for brand guidelines that combine historical elements, outlines reminiscent of architectural drawings and a modern set of colours and shapes to showcase how the project is rooted in innovation.

The website, on the other hand, uses the power of WordPress, the Oxygen Builder and GSAP animation to deliver as smooth user experience.