Creative jobs are changing. Copywriters and designers have seen the way they produce content evolve drastically over the past few years. Increased enticement of audiences, wider availability of design tools and templates, shorter lifespan of design trends, SEO imperatives and AI have all contributed to creating shaky ground on which both creators and customers have been reevaluating their position. Some have even been asking: Are creative minds still needed in this day and age?

The answer is most definitely a big yes. Why? Because even the most advanced tools will only be able to create generic content and designs without creatives involved. Now more than ever, standing out will require a combination of topic and audience understanding, creativity and command of technical solutions. At Fastlane, we embrace new tools as opportunities and constantly reevaluate our practices to remain a step ahead, be it for your new website, videos, designs or content.